Client
WAX
Project
WAX is a Layer 1 Blockchain that has a creative arm called WAX Studios.
I spearheaded and designed a 360 campaign for NFT NYC. We leveraged our internal play-to-earn game, Blockchain Brawlers, as a promotional vessel to encourage NFT enthusiasts to use our blockchain and marketplace, vIRL Market.
Role
Graphic designer + Motion Designer
Type of Work
Branding, experiential design, print and digital, motion design, UX/UI, digital ads
Software
Figma, After Effects, Photoshop, Illustrator, Blender, Jira, Slack, Basecamp, Unbounce
NFT NYC Campaign
WAX Studios and Hot Wheels had a booth at NFT NYC and I was tasked to design the booth experience. I created a sizzle reel, print assets, and a Times Square advertisement.
Sizzle reel for LED screen at our NFT NYC booth.
Time square advertisement.
Marketing
collateral
To increase brand awareness we published digital ads and collaborated with Ric Flair, and hot sauce maker Regalo.
vIRL Market How to create an NFT Animation
Our create an NFT feature could be novel for new users. I created an animation to publish on our Medium page as a step-by-step guide.
Ric Flair x Blockchain Brawlers Digital Ads
Digital Ads for DAAP Radar a Web3 Dapp store for NFTs.
Newsletter banner.
Desktop ad.
Mobile ad.
