Project

2021 Group Exhibition:
USM Modular Furniture at Design Miami

Description

I had the incredible opportunity to showcase my design talents at Design Miami, which was organized and supported by the prestigious USM and Joba Studio's very own Kevin Jones. The opportunity to display my work alongside the renowned USM Modular Furniture was an unparalleled achievement that left me feeling proud, accomplished, and motivated to continue crafting extraordinary designs.

Role

Graphic designer + Researcher

Type of Work

Typography, Motion Design, Video

The theme of the competition, aptly titled "Culture Sculpture," beckoned us to embark on a creative journey that delved deep into the intricacies of toxic work culture. With our imaginative minds at play, we ingeniously crafted an animation that not only entertains but also serves as a poignant meta-commentary on the detrimental effects of such an environment.

Project info:

Within the captivating realm of this animation, we shed light on the exhausting reality of work culture in the United States. We artfully illustrate its hyper-competitive nature, the cutthroat mentality it breeds, and the inherent selfishness that permeates throughout. As viewers immerse themselves in this thought-provoking experience, they are compelled to ponder upon the essence of work within the broader context of capitalism and modernity.

What sets our project apart from the rest is the skillful integration of sight, sound, and typography. These diverse elements synergistically converge, giving life and depth to our masterpiece—an enchanting creation that transcends the boundaries of the two-dimensional plane and immerses the audience into a mesmerizing third dimension.